Many webmasters depends completely on AdSense
for making money
from blogging. However, when they see 0.01$ - 0.3$ earnings per click,
they are disappointed. With an average AdSense Cost Per Click of 0.3$,
one needs to have about 330 clicks to make 100$. If your Click Through
Rate is the ideal one 2-3%, then with 3% CTR, you will receive your
first check from AdSense for 11,000 visitors. If you are a small
publisher, you must be thinking how big this number is.
So, is their any
solution to make more money
from AdSense? Answer is Yes. By working on increasing your AdSense CPC.
With 1$ AdSense CPC, you will reach the same amount with 3,000
visitors.
▌ How to increase your AdSense CPC - Cost Per Click.
Lets understand what is CPC first. CPC is Cost Per Click, the amount an
advertiser will pay for the clicks generated on ads displayed on your blog.
Practically, you can't control the AdSense CPC. Its all Google
algorithms to decide which ad to serve on your blog and you are not
given
any option to choose your rates. However, there are some common practices by which you can increase your AdSense CPC.
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| Earn more with Google AdSense |
♦ The most important aspect of increasing your AdSense CPC is the
traffic. A click from developed countries like U.S., U.K., or Canada
will pay 3-4times per click than any click generated from India or
Pakistan. So, improve your traffic. Target audience of these countries
and you will have higher AdSense CPC.
♦ The second thing is Niche. AdSense is a contextual ad serving program
and it will in most cases show ads related to the content of your blog.
Blogs with "domains and hosting,
cars and insurance, photography, Google products, Microsoft news and updates, banking sector" attract higher AdSense CPC.
♦ Next thing for higher AdSense CPC is your ad placements. If you have
put 3 ads in your blog, the one that appears first in your blog's html
body will have the ads with highest CPC. So, you must place it where it
is visible, above the fold.
♦ Usually, the
text ads have
higher Cost Per Click than image ads. Hence, restricting the type of ads
only to text is a good way on increasing AdSense CPC. This may not be
true in all cases but generally text ads will earn you more revenue.
♦ Ad Size also plays an important role in increasing your AdSense CPC.
If you select a more general ad format, there is likely to be more
competition in that segment, and Google will display the highest paying
ads competing for your blog.
Although, you can't really control the AdSense CPC, but you can increase to certain extent by following these steps.
Make more money from blogging.
